Automotive Events Since 1996
For over 28 years, 402 has been the market leader in automotive events. Whether it's supercars, car tuning, classic cars, youngtimers, electric cars, hot rods, or race cars, we have one or more events for every petrolhead. From the AutoMadness indoor shows at the Qatar National Convention Centre (QNCC) to the AutoMadness and Supercar Madness outdoor shows at the Dubai Autodrome, there’s something for everyone.
Since 2023, 402 Automotive has been active in the Middle East with car shows in the UAE and Qatar. The very first event took place at the Dubai Autodrome in November 2023, hosting the inaugural edition of AutoMadness with over 1,500 cars and a packed track program. Following the success of this event, the concept returned in 2024, taking it to the next level. The same formula, but with more car enthusiasts, show cars, and track activities. After a successful second event in Dubai, the first event in Qatar was added to the calendar just a few weeks later. With a unique twist, this was an indoor exhibition held at one of Doha's most stunning venues, the QNCC. Featuring 300 show cars, spectacular stunt shows, and thousands of car-loving Qataris, the first edition of this event was also a great success. Looking ahead, events in the UAE, Qatar, and even Saudi Arabia are on the horizon—stay tuned!
over 300.000 visitor yearly
6 countries and 15 locations
over 20 carshows yearly
AutoMadness - December 20 - Dubai Autodrome
AutoMadness returns to Dubai Autodrome on December 20, 2025! Get ready for the third edition where all petrolheads from the United Arab Emirates come together to celebrate their passion for cars. You'll encounter not only the most unique and original cars on display but also in action on the circuit! This means you can also participate yourself in activities such as roll races, drift shows, and free driving on the circuit. From classics to performance cars and from Muscle Cars to JDM cars, everything will be showcased that day. Of course, there will also be plenty of shops and stands available so you can take some time to recover during all the adrenaline rushes.
WEBSITE
AutoMadness Qatar - November 20-22 - QNCC
AutoMadness Qatar will be hosted on 20 - 22 November 2025 in the Qatar National Convention Centre (QNCC). Car enthusiasts in Qatar can anticipate a novel European-inspired concept, bringing an unprecedented indoor car show experience to the country. Brace yourself for three days packed with a diverse array of vehicles, including hypercars, supercars, performance cars, JDM cars, classic cars, and show cars. The event will not only showcase an impressive lineup of vehicles but also feature elements such as motorcycles, music, entertainment, thrilling stunts, valuable networking opportunities, and an array of shops and stands for attendees to explore. You definitely don't want to miss out on this event!
WEBSITE
CARSHOWS 2025
We are proud to tell you that we will organize 3 carshows in the Middle East in 2025!
AutoMadness - Dubai Autodrome - December 20, 2025
Supercar Madness - Dubai Autodrome - December 20, 2025
AutoMadness - Qatar National Convention Centre (QNCC) - November 20 - 22, 2025
Michelle van der Wurf